This video was produced in early April 2010 to present the online marketing efforts of Michael’s Salon to other salon owners from across the country.
Michael’s How To videos were an effort to create compelling content for our in-salon waiting area kiosk, and online on Michael’s Beauty Blog. The stats presented in the video were from early April. Currently Michael’s YouTube channel has over 102,000 views.
As the production specialist for the Media Group @ Michael’s, I am involved in the day-to-day marketing of Michael’s Salon. It’s no secret that I am the person behind Michael’s Twitterand Facebook accounts. But I also sit with Michael and the salon manager to develop email campaigns, photo shoot themes and blog schedules for search engine optimization.
If you ask Michael himself, the online efforts are what is driving the growth of the salon, even in a time that most high-end salons face decline. I have been there step-by-step, tweaking the campaigns and producing content. I wear many different hats in the Michael’s corporation, but each hat falls into the communication category.
