cynthia develvis

CultureMASH YPO - a #socialgood initiative

Tue, 14 Dec 2010 21:25:00 -0500

Commercial Production

Fri, 15 Oct 2010 12:38:00 -0400

Here is a sampling of several commercials I have worked on as production specialist at the Media Group @ Michael’s.

Testimonial commercials for R.D. Holder Oil Company

Pirate’s Cove condominium community

Optical Fashions

Case Study: SCORE Promotional Video

Fri, 15 Oct 2010 12:19:00 -0400

The Media Group produced this video for the Dayton chapter of SCORE in 2009. SCORE is a non-profit organization that provides free advice and counseling to small businesses and potential entrepreneurs. The goal of the video was to explain what SCORE is to potential clients, volunteers and sponsors. To tell the story, we used testimonials from a SCORE advisor and a past client.

I was the lead production person on this project - interviewing the subjects, writing the script, shooting and editing video, designing the graphics, burning the DVDs and all the other stuff in between.

Chapter President John Glasser was “extremely pleased” with the results. We produced a mass run of DVDs for volunteers to pass out at business exhibitions, and also formatted the video for Dayton SCORE’s website.

Case Study: Online Marketing for Michael's Salon

Fri, 15 Oct 2010 11:55:00 -0400

This video was produced in early April 2010 to present the online marketing efforts of Michael’s Salon to other salon owners from across the country.

Michael’s How To videos were an effort to create compelling content for our in-salon waiting area kiosk, and online on Michael’s Beauty Blog. The stats presented in the video were from early April. Currently Michael’s YouTube channel has over 102,000 views.

As the production specialist for the Media Group @ Michael’s, I am involved in the day-to-day marketing of Michael’s Salon. It’s no secret that I am the person behind Michael’s Twitterand Facebook accounts. But I also sit with Michael and the salon manager to develop email campaigns, photo shoot themes and blog schedules for search engine optimization.

If you ask Michael himself, the online efforts are what is driving the growth of the salon, even in a time that most high-end salons face decline. I have been there step-by-step, tweaking the campaigns and producing content. I wear many different hats in the Michael’s corporation, but each hat falls into the communication category.

I am convinced that in order for us to create something, we need to start creating.

Thu, 17 Jun 2010 21:26:00 -0400

-Paulo Freire, with Myles Horton We Make the Road by Walking: Conversations on Education and Social Change

Freire continues:

We cannot wait to create tomorrow, but we have to start creating. I am sure that in trying to create something inside of history we have to begin to have some dreams. If you don’t have any kind of dream I am sure that it’s impossible to create something.

What do you create?

By the way, I am not in either fields of education or social change. But We Make the Road by Walking has captured my attention, I can’t put it down. It’s about the human experience, which we can all relate to… well, as long as you are human ;)